The Macif group is launching its digital card with Captain Wallet.

Discover our Macif case study.

The challenges of the Macif group in 3 points

The Macif group continues its digitization with mobile wallets! Its subsidiary, Macif Avantages, has turned to the wallet to dematerialize its partner offers in the mobile phones of its members and strengthen the bonds with them.

  • Dematerialize partner offers in the mobile phones of members
  • And facilitate the accessibility of these offers from the mobile phones of members
  • Energize and strengthen its customer relationship

And the results are there! In just 5 months…

Several tens of thousands of cards installed


Up to 8% of traffic on campaigns relayed via the wallet


click-through rate on the wallet CTA in emails

The Macif Group testifies

“An experimental phase quickly allowed us to measure the Macif members’ interest in this new platform, with the promise of enhancing their digital experience. A first campaign was tested: with opening rates exceeding 50% and response rates approaching 20%, nearly 60% of these buyers added the Macif Avantages card to their wallet.”

Xavier de Langlais
Directeur général de Macif Avantages

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