L’Occitane boosts average shopping basket with mobile wallet

Discover our L’Occitane case study!

L’Occitane’s challenges

L’Occitane UK & IRL was looking for a new means of communication capable of sending push notifications to its customers, without the need for an app.

The brand therefore chose the mobile wallet to dematerialize its VIP card and relay all the exclusive offers of its relationship program.

Here are the 3 brand challenges:

  • Boost customer retention by encouraging customers to make a 2nd purchase
  • Reactivate customers with targeted promotional offers
  • Delivering a seamless omnichannel experience

Results are in !


of their customer base has walloped in 1 year in the UK


+25% increase in average shopping basket for “wallétisés” customers


Purchase frequency is 2x higher among “wallétisés” customers

“Wallet is a channel I recommend because it’s unique and provides an ‘outside the box’ experience. It’s THE channel to be on to address your customers.”
Noa Mokhnachi
Head of CRM at L’Occitane